About Magento

I've tried out a lot of commercial e-shops and also some open-source like osCommerce or ZenCart, but I forgot them when I saw Magento. Take a video tour through both the frontend and the backend to get a feel for Magento's customizable, feature-rich storefront and the flexible Administrative Panel:

Magento is a professional open-source eCommerce solution designed to provide merchants with an unprecedented level of control over their web-based stores. Magento's flexible modular architecture allows you to customize your store's interface to suit your specific requirements and give your customers a fast, friendly, and convenient on-line shopping experience.

Magento Administrative Panel

Why Magento?

Smooth Integration

Integrating third-party solutions should never be a hassle. Magento’s easy integration will help save you time and resources as you create a customized store around your business needs. 

Cutting Edge Features

Don’t pay extra for features like product tagging, multi-address shipping or product comparison systems. Instead, get these and more right out of the box with Magento.

Professional and Community Support

Unlike many other open-source eCommerce solutions available, Magento offers professional, reliable support, as well as the help of its passionate community.

Completely Scalable

Whether your store grows overnight or over a year, don’t spend valuable time worrying about your solution not growing with you. With Magento, your site is completely scalable. 

Features

  • Layered Navigation - Shoppers can easily filter and drill down your products to find exactly what they're looking for
  • Wishlists - Your customers can create wishlists to send to family and friends
  • Single Page Checkout keeps your customers' order information visible at all times and allows them to edit their order without leaving the checkout process. Minimizes clutter and increases conversions!
  • Multiple Shipping Address Checkout allows customers to ship to multiple addresses without completing multiple orders.
  • Product Reviews - Allow your customers to rate and write reviews for your products
  • Centralized Backend - Manage multiple stores from one backend interface!
  • …and much more:
  • Search Engine Optimization (SEO)
  • Customer Communication
  • Ship to Multiple Addresses
  • Search
  • Product Comparison
  • Layered Navigation
  • Product Tagging
  • Product Reviews
  • Wishlist
  • Checkout
  • Shopping Cart
  • Customer Accounts
  • PayPal and Google Analytics integration
  • Design Packages
  • Multiple Currencies
  • Multiple Websites
  • Multiple Languages
  • Payment and Shipping
  • Marketing Features
  • Reports
  • Defining Tax Rules
  • Products and Catalog
  • Content Management System (CMS)
  • Customer Groups
  • Import/Export
  • Permissions (ACL)